Porsche Holding Salzburg is the largest and most successful automotive distributor in Europe. The enterprise located in Salzburg was founded in 1947 by the two children of Ferdinand Porsche – Louise Piëch and Ferry Porsche The Salzburg-based company was founded in 1947 and operates today in 22 countries throughout Europe, as well as in Colombia, Chile, China, Malaysia and Singapore.
In 2004, Porsche Holding had its pilot running on one retail project which is the very first affiliated company named now as “Hangzhou Jun Bao Hang Automobile Sales and Service Co., Ltd.”
Until now, the group has opened in China nearly 30 wholly owned premium dealers, brand includes Porsche, BMW, Audi, VW & Bentley.
With its fast developing, China is thought to be the oversea market with most prospects where Porsche Holding will definitely continue its expansion. The group will develop in China other regions as well in order to become the best retail service provider in each region.